Automated Marketing Systems: Those that survive will have active databases that are in the thousands. Communications will always be relevant based on the client's journey. Consistency at a time of chaos will be crucial. The #1 complaint of agents FOREVER has been "communication". Without the systems consistency has proven an impossible achievement. Tech-automations create the greatest leverage with the least expense for your business.

AI Integrations: AI is here to stay. Those that win this category are almost certainly to be among those that experience the most growth. AI can be used to take MANY tasks of your plate. What you cannot replace is the speed of AI. Those businesses without AI will feel as inefficient to the market as a CPA that doesn't use a calculator.

Contract to Close Systems: Having a written plan/system that clients can follow, or outsourcing to someone who does, will be crucial. The online companies, and fee based companies will have a written plan for this. It will be very difficult to compete without this piece of the puzzle. This another place AI can be integrated for your business to provide fast, correct, answers to important questions from your clients on their schedule, not on yours.

Active CRM: Databases will need to be in the thousands to maintain a place in the market. Not having an active, tech-integrated, CRM to alert you to those that are currently looking, will be too slow for the market. If your system cannot alert you to an opportunity and take action with an hour night or day, it is likely you will not see that lead again.

IDX - Awareness Integrations: The IDX - MLS Search Capacity is the #1 thing online traffic is looking for. Having this tool integrated with your Website & CRM puts you on the same playing field as all of the paid-lead sources. IDX allows you to own your data by integrating with your website and recording all of their search criterium. The system will also let you know when anyone in the system is searching properties, looking up their home's value and more, instantly, enabling you to capture a lead before they ever hit the market. Having this integrated in your business is the #1 thing you can do for your business.

Social Media Lead Capture Systems: Social Media may end up playing an even more important role in the future than it has in the past. Without a way to capture the traffic you're creating, your social media efforts are wasted. These systems need to seamlessly meet a lead where they are and invite them into your ecosphere, and eventually your calendar. With the integration of AIs, social media content creation and dissemination has become very affordable, and is one of the best bangs for your businesses buck.